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    Case Study

    Eccho: Business initiative or leadership development program?

    By Bettina Büchel
    6 pages
    June 2006
    Order this case study
    Reference: IMD-3-1654

    To ensure transformation beyond its core brand, the European management team of Eccho, a globally operating fast-moving consumer goods company, had decided to invest in building leaders who could deliver growth in new categories. This case describes how Eccho goes about putting together a European leadership development program.

    Keywords
    Leadership Development, Human Resource Management, Implementation, Consumer Goods
    Settings
    Europe
    2005-2006
    Type
    Field Research
    Copyright
    © 2006
    Available Languages
    English
    Related material
    Teaching note
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    Organization Nippon Telegraph and Telephone
    Industry Services, Telecommunications;Information Technology
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    Building on NTT (A), the case starts with NTT’s CEO having narrowed down strategic growth options with the board to prepare NTT for the future. Past international investments in AT&T Wireless and KPN to tap into foreign markets had resulted in billion $ write offs and stopped international acquisitions. However, after reviewing the disruptive changes facing the ICT industry and considering the shareholders’ views, CEO Miura committed to internationalization. The B case details NTT’s growth strategy focused on internationalization, while considering the need for new capabilities and technologies. It provides more insights into NTT, its opportunities and the Japanese experience with M&As and ends with Miura’s determination to quickly grow through international expansion to prepare NTT for the future.
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    Copyright ©2024
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    Organization Nippon Telegraph and Telephone
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