Gutenberg’s last laugh?: Rethinking the book business
Eighteen months after mega-star horror-fiction writer Stephen King had, in the summer of 2000, independently launched a new novel over the Internet, and asked his readers to become “big publishing’s worst nightmare,” by bypassing much of the existing industry value chain, book publishers breathed a collective sigh of relief. For a variety of reasons, King put the initiative on hold after four chapters. The question, however, remains: has normalcy returned? Is the nightmare over? Or, are we misinterpreting a death-rattle for laughter, and will things ever be the same again?
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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