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Case Study

Oticon: Building a flexible world-class organization (D)

By Paul Strebel and Brian Rogers

6 pages

September 2005

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Reference: IMD-3-1503

The D case begins in 2003 with Oticon’s decision to change its organizational structure once again to reflect changes in the market and to increase its flexibility. The case ends in 2005 with Oticon continuing to enjoy extraordinary success. The management team reflects on why Oticon has been successful, and if the organizational structure will need to be revised again at some point, given the company’s rapid growth.

Keywords

Change Management, Organizational Development, Hearing Aids

Settings

Denmark
2003-2005

Type

Field Research

Available Languages

English

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