Partnering in the cloud (A): 2009
In 2009, the leading two storage hardware companies, NetApp and EMC were both faced with how to approach the cloud based computing infrastructure opportunity. As members of the “best of breed” players, they were both seeing partnerships with another “best of breed” player, Cisco, the leading networking equipment player and an emerging server player, in order to best integrate their offerings for the market. Case-A describes this situation leaving the reader with the questions of what would be the best strategic partnership structure to pursue? A non-equity alliance, an equity alliance or a joint venture. Case-B outlines the decisions taken opening up the possibility to discuss the potential implications of the choices made by these two rivals, EMC and NetApp.
The case is about structuring strategic partnerships. What are the best strategic partnerships for a particular market opportunity? Equity alliance or joint venture? And what are the implications of this choice? The case allows us to examine these questions in the context of the cloud based computing infrastructure market.
NetApp, Cisco Systems, EMC, Consumer Goods, Computers
2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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