Sula Wines: Creating a legacy (A)
The Sula case deals with the birth of the wine industry in India and the leadership challenges faced by the founder starting up and growing in this industry. The case explores different challenges that the entrepreneur faces as he enters a virtually non existent industry in India. The case discusses entrepreneurial and leadership challenges in fast growing companies in India.
Understanding entrepreneurial and leadership challenges in India especially in the wine industry.
Consumer Goods, Wine and Spirits
2010
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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