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Case Study

Dell Computers (A): 1984-2005

27 pages

December 2010

Reference: IMD-3-2092

During the years between its founding in 1984 and 2004, Dell Computers authored one of the great success stories in modern manufacturing. In a business increasingly characterized as a “commodity”, where product differentiation was little and futile, Dell established an organizational culture that allowed it to outperform all competitors in the very difficult [“unattractive”] personal computer market situation.

Learning Objective

This case examines the managerial choices that Dell made to achieve this remarkable result and considers how well aligned these choices really were.

Keywords

Organizational Culture, Efficiency, General Management, Strategy

Settings

Northern America
1984-2005

Type

Published Sources

Available Languages

English

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