Unilever Food Solutions journey (A): Taking on a new challenge
This case series follows the journey of Unilever Foodsolutions and its President Diego Bevilacqua over a 4 year journey to build a “formidable force in foodservice.” The A case begins in 2001 with the challenge of developing a new foodservice business model and organization, following Unilever’s acquisition of Bestfoods. Diego, the division’s new president, had made significant steps forward in agreeing a new organizational model, which carved foodservice out of Unilever’s Foods business, making it a separate but interdependent division. But implementation was proving difficult. It is clear that the new business needs a clear strategy.
The case series is designed to introduce the concepts of strategy as a journey, and the need to engage a team/organization emotionally as well as intellectually in order to build commitment to a shared strategy. This underpins the must-win battle approach. It also highlights the need for leadership if the hurdles in the journey to transforming an organization are to be overcome.
2001-2005
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Unilever Food Solutions journey (A): Taking on a new challenge
- Unilever Food Solutions journey (A1): The must-win battle event – starting the journey
- Unilever Food Solutions journey (B): Reality sets in
- Unilever Food Solutions journey (C): Rebuilding the team
- Unilever Food Solutions journey (D): Progress and lessons learned
- Unilever Food Solutions journey (A): Taking on a new challenge
- Unilever Food Solutions journey (A1): The must-win battle event – starting the journey
- Unilever Food Solutions journey (B): Reality sets in
- Unilever Food Solutions journey (C): Rebuilding the team
- Unilever Food Solutions journey (D): Progress and lessons learned
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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