Adidas: Growth and transformation to 2009
The case describes the evolution from Adidas’ founding until 2009, including the acquisition of Salomon and Reebok.
The case describes the growth and evolution of Adidas as it competes in the sporting goods and athletic shoes industry.
Adidas, Consumer Goods, Sports Footwear, Consumer Goods, Sports Equipment
1920-1990
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The case study examines recent aviation safety concerns at Boeing, focusing on manufacturing issues, leadership decisions and regulatory oversight....
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Leading Chinese companies are preparing to take advantage of exposure and opportunities as top sponsors and suppliers to the UEFA EURO 2024 Men’s S...
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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