Indorama Ventures PLC: Charting its own path to success
The case charts the past 30 years in the history of Indorama Ventures Plc, an ethnic Indian-owned family business expanding into Southeast-Asian markets including Thailand. The company has continually drawn on and reinterpreted its story of past adversity as a powerful source of personal, family and corporate leadership. This makes its story stand out, particularly in a cultural context that is typified by a strong preference for looking into the future rather than the past as well as a tendency to gloss over past mistakes and misfortunes. Indorama Ventures’ track record of cultural sensitivity and social responsibility allowed it to start the ongoing process of building a truly global brand. In addition, the company set down clearly articulated, long-term ownership rules which entrust the next generation of the family business owners with investing rather than just managing roles.
This case is part of a series featuring Southeast-Asian family businesses that exemplify best practices in family, ownership, succession and business governance. It portrays a new type of ethnic minority-owned company whose regional expansion has been driven predominantly by business rather than political considerations. It invites the reader to reflect on and anticipate the company’s choices in steering the business onto a path of continued internationalization and fast growth while grooming the next generation of owners and disseminating its own set of family, cultural and management values.
Indorama Ventures, Manufacturing, Chemicals, Manufacturing
1st Half 2014
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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