The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling profits, low employee morale, falling market share, and a demoralized management team. The previous chief executive had responded to these challenges by simultaneously investing in new and innovative products, and rigorously cutting costs. The new executive spends some time listening to the employees and, at the end of the case, must decide what to do, and convince his management team to follow him.
Learning Objective
Crisis management, strategic analysis, problem identification.
Keywords
Crisis Management, Complexity Management, Simplicity
Settings
South America, Ecuador
Nestlé, Consumer Goods, Food and Beverage
2012/2013
Available Languages
English
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