Case Study

Nestlé Ecuador (A): Managing through a crisis

3 pages
May 2014
Reference: IMD-7-1584

The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling profits, low employee morale, falling market share, and a demoralized management team. The previous chief executive had responded to these challenges by simultaneously investing in new and innovative products, and rigorously cutting costs. The new executive spends some time listening to the employees and, at the end of the case, must decide what to do, and convince his management team to follow him.

Learning Objective

Crisis management, strategic analysis, problem identification.

Keywords
Crisis Management, Complexity Management, Simplicity
Settings
South America, Ecuador
Nestlé, Consumer Goods, Food and Beverage
2012/2013
Type
Field Research
Copyright
© 2014
Available Languages
English
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This case study is part of a series
  • Nestlé Ecuador (A): Managing through a crisis
  • Nestlé Ecuador (B): Finding a simple answer
This case study is part of a series
  • Nestlé Ecuador (A): Managing through a crisis
  • Nestlé Ecuador (B): Finding a simple answer
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Nestlé Ecuador (A): Managing through a crisis
By Michael R. Wade
Case reference: IMD-7-1584 ©2014
Summary
The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling pro...
Reference IMD-7-1584
Copyright ©2014
Copyright owner IMD Copyright
Organization Nestlé
Industry Consumer Goods, Food and Beverage
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Nestlé Ecuador (B): Finding a simple answer
By Michael R. Wade
Case reference: IMD-7-1585 ©2014
Summary
The (B) case shows the new executive’s diagnosis of the problems affecting Nestlé Ecuador. Chief among these problems is excessive amounts of compl...
Reference IMD-7-1585
Copyright ©2014
Copyright owner IMD Copyright
Organization Nestlé
Industry Consumer Goods, Food and Beverage
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications