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Case Study

Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

By Jim Pulcrano, Hana Disch, Adrian Jäggi, Danay Lea, Markus Sandmeier and Susanne Wille

8 pages

March 2024

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Reference: IMD-7-2533

Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case discusses the cost of perseverance and provides an opportunity to explore the qualities of a CEO facing difficult choices in the face of public and private criticism during a global crisis.

Learning Objective

Explore the tension between perseverance, adaptability and strategic pivots.
Reflect on personal leadership and adaptability in complex environments.

Keywords

Media, Entertainment, Change, Black Swan Theory, Crisis

Settings

Europe, Switzerland
Swiss Radio and Television, Media, Radio, Television, Travel and Leisure, Entertainment
2019-2021

Type

Field Research

Available Languages

English

Related material

Teaching note

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Case reference: IMD-7-2588 ©2024

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Reference IMD-7-2588

Organization Boeing

Industry Travel and Leisure, Airlines and Aviation

Available Languages English

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