Transforming the global fishing industry: The marine Stewardship Council at full sail?
The Marine Stewardship Council (MSC) is an NGO –headquartered in London and established by WWF and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The case describes the MSC’s initial and more recent challenges including the Tragedy of the Commons, a wide range of less willing stakeholders, and the complexity of certifying fisheries on sustainability criteria. It also outlines management decisions to meet at least some of the challenges: improved transparency and engagement with stakeholders, new governance structures and certification methodologies.
Participants should 1) see the challenges associated with the certification of sustainable business practices (in general and in fisheries in particular); 2) reflect on the institutional dilemma presented by the wide range of often conflicting stakeholder demands; 3) see the necessity to carry out strategic (i.e. focused) stakeholder engagement (find the most important allies) and establish effective governance structures.
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2-0083 ©2006
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Narrow views of systemic sustainability risks can result in ecological concerns being neglected, as well as giving rise to unequal distribution and exploitation of natural resources, creating injustice. Given recent advancements in integrating jus...
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in I by IMD
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in I by IMD
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 47-57 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 19-32 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 9-18 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 33-45 / Hoboken: Wiley, 2025
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in Journal of Business Ethics 16 December 2024, ePub before print, https://doi.org/10.1007/s10551-024-05860-3
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