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Case Study

Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)

By Stefan Michel, Jim Pulcrano, Vittoria Gambirasi, Serguei Fominykh, Sunny Lirong He and Thomas Rühl

9 pages

December 2020

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Reference: IMD-7-2224

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a “Four- Screen” strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

Learning Objective

The case focuses on the situation facing a new leader, stepping into the shoes of his long-time, highly successful predecessor.
The context of the industry is changing, so he cannot assume that previous successes and formulas will work

Keywords

Turnaround, Strategy Execution, Technology

Settings

World/global
Logitech, Consumer Goods, Consumer Electronics, Manufacturing, Technology, Information Technology, Computer Software, Manufacturing, Computer Hardware
2008-2011

Type

Published Sources

Available Languages

English

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Teaching note

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