L'Oréal: The beauty of supply chain digitalization
L’Oréal, the world leader in beauty products, began to rethink its vision for the industry. The world was on the cusp of a digital future full of possibilities. For a company known for its consumer-pleasing beauty products and owner of some the world’s most iconic brands, this meant thinking about innovation in a different way. It would no longer mean only providing the best products but also continuously adapting the industry to market needs. Through a combination of goal setting, training and communication, the digital transformation began, first with efforts in marketing, sales and consumer outreach, but supply chain quickly moved to a prominent role in helping address questions about how digitalization would affect the company’s products and consumer expectations. Starting with a vision of the CEO, Jean-Paul Agon, the company found itself on a journey to challenge its culture, its approach and even what its value proposition was. Along the way, the supply chain became a force for bringing together the different functions of a large, complex organization to identify and implement new business models in the digital age that cut to the heart of the company’s operations.
- Illustrate an effective, successful digital transformation and link this to Industry 4.0/supply chain digitalization capabilities by focusing on L’Oréal’s success
- Examine the challenges of supply chain digitalization, the role of senior leadership in agenda setting, global digital governance, linking the supply chain digital strategy to the company-wide digital strategy, planning for scale from pilot to deployment, and the external/internal development choice
L'Oréal, Consumer Goods, Consumer Goods, Cosmetics and Perfumes
2010-2020
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
The supply chain risk management literature differentiates between disruption risk that arises from supply disruptions to normal activities and recurrent risk that arises from problems in coordinating supply and demand in the absence of disruption...
In the 2010s, card processing – Mastercard’s flagship service – started showing signs of commodification as new, nimble players (typically, fintech startups thriving on digital) entered the payment processing space, and customer preferences evolve...
Supply chain management experts Ralf Seifert and Richard Markoff pose the question: is fulfilment still an FMCG core competency?
Improvements in technology have made deepfakes — fraudulent audio, video, and images — easier than ever to create. As a result, 2024 has seen a nearly 60% surge in phishing attacks. These attacks hijack our perceptions and our ability to distingui...
As society moves further into the digital age, emerging technologies bring unprecedented opportunities for economic growth, operational efficiency and societal advances. Emerging technologies such as artificial intelligence (AI), quantum computing...
in Production and Operations Management 16 November 2024, ePub before print, https://doi.org/10.1177/10591478241302735
Research Information & Knowledge Hub for additional information on IMD publications
IMD World Competitiveness Center Report, 14 November 2024, 8th edition
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications