Case Study

Ping An: How a Chinese insurance firm became a tech giant (C)

5 pages
November 2020
Reference: IMD-7-2244

Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

Learning Objective
  • Identify the how business intelligence improves transparency and management efficiency
  • Understand the ways to bring internal technology and practices to the market
Keywords
Finance, Digital, Digital Transformation, Start-up, Incubation, Leadership, Transformational Leadership, Transformation, Future Readiness
Settings
Asia Pacific, China
Ping An Insurance, Finance and Insurance
1988-2020
Type
Field Research
Copyright
© 2020
Available Languages
English
Related material
Teaching note, Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
  • Ping An: How a Chinese insurance firm became a tech giant (A)
  • Ping An: How a Chinese insurance firm became a tech giant (B)
  • Ping An: How a Chinese insurance firm became a tech giant (C)
Future Readiness Center
IMD 中国- 概况 
This case study is part of a series
  • Ping An: How a Chinese insurance firm became a tech giant (A)
  • Ping An: How a Chinese insurance firm became a tech giant (B)
  • Ping An: How a Chinese insurance firm became a tech giant (C)
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
Ping An: How a Chinese insurance firm became a tech giant (A)
By Howard H. Yu Yunfei Feng and Anouk Lavoie Orlick
Case reference: IMD-7-2138 ©2020
Summary
The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Pi...
Best-selling Case Study
Reference IMD-7-2138
Copyright ©2020
Copyright owner IMD Copyright
Organization Ping An Insurance
Industry Finance and Insurance
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications