Case Study

GreenGro (B): SURFing the TSUNAMI

7 pages
January 2025
Reference: IMD-7-2628

The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in the technical note “Surfing the TSUNAMI: A framework for assessing and adapting in turbulent times” (IMD-7-2629). The case details how GreenGro’s leadership team systematically analyzed their external environment using the TSUNAMI framework, identifying key challenges in areas such as technological disruption, socio-economic shifts and climate impacts. It then showcases how the company focused on developing its internal adaptive capabilities using the SURF framework, focusing on strategic thinking, unified ecosystem leadership, resilient organization and flexible tenacity. By presenting GreenGro’s strategic responses and the outcomes of its decisions, this case provides students with a real-world example of how organizations can navigate turbulent business environments. It offers insights into the process of translating framework-based analysis into actionable strategies and the challenges of implementing significant organizational changes.

Learning Objective
  • Understand how to apply the TSUNAMI framework to systematically analyze complex business environments
  • Learn to use the SURF framework to develop and enhance critical organizational capabilities
  • Analyze the process of translating framework-based insights into actionable strategies
  • Evaluate the effectiveness of strategic responses to multifaceted business challenges
  • Understand the challenges and considerations in implementing significant organizational changes
Keywords
Future Readiness, Agility, Business Transformation, Leadership, Agricultural Technology, Organizational Change, Scenario Planning, Strategic Management
Settings
GreenGro (Fictionalized)
Type
Generalized Experience
Copyright
© 2024
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • GreenGro (A): Cultivating a future
  • GreenGro (B): SURFing the TSUNAMI
  • SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
This case study is part of a series
  • GreenGro (A): Cultivating a future
  • GreenGro (B): SURFing the TSUNAMI
  • SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
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