Benka Babyfood
The Benka Babyfood case study is about an expatriate woman candidate being considered by a western company entering India with a joint venture partner. The case discussion follows with an exercise in selecting the most appropriate candidate to lead the venture based on several criteria like the candidate’s personality traits, family support, position in the organization and so on. The criteria are ranked based on individual and group rankings.
This case sets the background to understand the dynamics of individual and group decision making.
Consumer Goods, Food and Beverage
2008
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Case reference: IMD-7-2613 ©2024
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