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Case Study

Flirting with the enemy: The WWF/Lafarge conservation partnership (B)

By Ulrich Steger, Oliver Salzmann and Aileen Ionescu-Somers

9 pages

December 2003

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Reference: IMD-2-0102

In early 2001 Lafarge and WWF come under attack from public pressure groups–and WWF from its own network–over Lafarge’s intention to establish a “superquarry” on the Scottish island of Harris. The quarry is of strategic importance to Lafarge, and puts WWF into an uncomfortable position, since it is loosing credibility among its NGO peers and supporters. Main teaching question: Can WWF resolve the issue without putting an end to the partnership and how?

Keywords

Partnership, Non-Governmental Organization, Climate Change, Conservation, Construction Materials, Corporate Sustainability Management

Settings

Europe
Materials, Cement
August 2003

Type

Field Research

Available Languages

English

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