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Case Study

Football Club Ajax

By Jean-Pierre Jeannet, Robert S. Collins and Lisa Mwezi Schüpbach

16 pages

June 2003

Reference: IMD-3-1323

This case describes the business operations of Ajax Football Club, one of Europe’s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Juventus as a global sports brand. The case was written in conjunction with a series of cases (Manchester United, Real Madrid, Juventus) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.

Keywords

Business Model, Sports Operations, Global Branding, Sports Sponsorship, Sports Merchandising, Football, Football Club

Settings

Europe
Travel and Leisure, Sports, Travel and Leisure, Football
2003

Type

Published Sources

Available Languages

English

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