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Case Study

GBA - Gothenburg Autoparts

By Philip Rosenzweig and David C. Robertson

3 pages

March 2007

Reference: IMD-3-1812

GBA, a Sweden-based “Tier 2” automotive supplier with worldwide activities offering three product lines in three geographic regions, is organized into 9 companies, each responsible for a unique product/region combination. Led by a Managing Director, each company is responsible for the full range of activities associated with one product line within one region. Increasingly GBA’s customers are demanding more than only one product line. Furthermore they’re demanding a single contract setting prices on a global basis and are eager to be served in new markets. How can GBA continue to satisfy its customers under the current system of decentralized management?

Keywords

Decentralized Management, Globalization

Settings

World/global
2007

Type

Generalized Experience

Available Languages

English

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