GPS & Vision Express (A)
In the summer of 1997 the executive team of GPS, a very successful French retailer in the one hour photo finishing and one hour eyewear business is trying to decide whether or not to purchase Vision Express of the UK. Both companies are very entrepreneurial, fast growing, and have pioneered the one hour service concept in their respective countries. The founder of Vision Express was Dean Butler, the American who previously founded Lens Crafters in the USA. In spite of their similarities, the formula for success of the two companies is rather different, with Vision Express relying on a heavy use of advertising featuring “two for one” sales, and GPS competing on high service levels and repeat business. The acquisition, if made, would be GPS’ first major expansion outside France.
1997
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- GPS & Vision Express (A)
- GPS & Vision Express (B)
- Grand Vision & Vision Express (C)
- GPS & Vision Express (A)
- GPS & Vision Express (B)
- Grand Vision & Vision Express (C)
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Case reference: IMD-3-0869 ©2005
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