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Case Study

Hilton revives its resorts (B)

By John W. Walsh

20 pages

November 2006

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Reference: IMD-5-0697

In November 2004, Hilton International won the “Marketing Strategy of the Year Award” at the British “business Oscars” for its new resort development, Hilton Worldwide Resorts. Hilton was lauded for its innovation, planning and execution across all disciplines of its marketing strategy. This case traces the steps taken by Hilton to develop the new product; consumer research, definition of the Total Resort Experience, detailed product development and specification of product and service standards, launch and promotion of the new brand and distribution strategy.

Keywords

Hotel, Leisure, Travel, Tourism, Resort, Branding, Holiday, Vacation

Settings

World/global
2000-2004

Type

Field Research

Available Languages

English

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This case study is part of a series

Hilton revives its resorts (A)
Hilton revives its resorts (B)

This case study is part of a series

Hilton revives its resorts (A)
Hilton revives its resorts (B)

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