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    Case Study

    Maersk Liner business (A)

    By Peter J. Killing
    4 pages
    August 2015
    Order this case study
    Reference: IMD-7-1659

    January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, A.P. Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.

    Learning Objective

    Introduction to Must-Win Battles

    Keywords
    Must-win Battles, Turnaround, Container Ship, Global Business
    Settings
    World/global, Denmark
    Maersk Group, Logistics and Supply Chain, Shipping
    2012
    Type
    Field Research
    Copyright
    © 2015
    Available Languages
    English
    Related material
    Video
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