January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, A.P. Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.
Learning Objective
Introduction to Must-Win Battles
Keywords
Must-win Battles, Turnaround, Container Ship, Global Business
Settings
World/global, Denmark
Maersk Group, Logistics and Supply Chain, Shipping
2012
Available Languages
English
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