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Case Study

Manchester United plc

By Jean-Pierre Jeannet, Robert S. Collins and Lisa Mwezi Schüpbach

24 pages

June 2003

Reference: IMD-3-1319

This case describes the business operations of Manchester United Football Club, one of Europe’s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Manchester United as a global sports brand. The case was written in conjunction with a series of cases (Real Madrid, Juventus, Ajax) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.

Keywords

Business Model, Sports Operations, Global Branding, Sports Sponsorship, Sports Merchandising, Football, Football Club

Settings

Europe, United Kingdom
Travel and Leisure, Sports, Travel and Leisure, Football
2003

Type

Published Sources

Available Languages

English

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This case study is part of a series

Football Club Ajax
Juventus Football Club
Manchester United plc
Real Madrid Club de Futbol

This case study is part of a series

Football Club Ajax
Juventus Football Club
Manchester United plc
Real Madrid Club de Futbol

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