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    Case Study

    Mercedes-Benz: Setting up in Alabama

    By Philip Rosenzweig
    4 pages
    November 1997
    Order this case study
    Reference: IMD-3-0719

    The case describes the actions Mercedes took following its decision to invest in a new plant in Alabama. Among the issues discussed are: Mercedes’ choice of Andreas Renschler to head the unit; its trans-Atlantic approach to product development; its rigorous method of hiring and training local workers; and its attraction of suppliers to Alabama. The case ends with Mercedes about to begin sales of the new vehicle, and explores issues of capacity enlargement.

    Keywords
    Multinational Business, Car
    Settings
    1993-1997
    Type
    Published Sources
    Copyright
    © 1997
    Available Languages
    English
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