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Case Study

Panasonic Europe (B): Building a new competitive platform

By Vladimir Pucik and Atul Pahwa

6 pages

September 2005

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Reference: IMD-3-1558

The radical strategy of shifting production capacity from West to East had been accomplished successfully. By early 2005, nearly 60% of the 9,000 manufacturing jobs in Europe were located in the CEE region–some moved from factories in Western Europe, some newly created–with Slovakia and the Czech Republic replacing Germany and the UK as the major manufacturing centers for Panasonic in Europe. The cost pressures had eased, at least temporarily, customer requirements on quality and delivery continued to be met, and although thousands of jobs had been eliminated in the West, the manufacturing competence transfer was well on the way. The B case explains how this was accomplished.

Keywords

Outsourcing, Sourcing, Manufacturing, Consumer Electronics, High Technology

Settings

Europe
March 2000 - May 2005

Type

Field Research

Available Languages

English

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This case study is part of a series

Panasonic Europe (A): Building a new competitive platform
Panasonic Europe (B): Building a new competitive platform

This case study is part of a series

Panasonic Europe (A): Building a new competitive platform
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