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Case Study

Telstra (B): The broadband battle

By Leif M. Sjöblom and Xavier Gilbert

13 pages

September 1997

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Reference: IMD-3-0673

The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$ 3 billion move into the pay TV industry. Telstra responds by committing A$ 4 billion for developing the “information superhighway” of the future. Meanwhile, industry observers question the economic viability of the venture.

Keywords

Broadband, Multimedia

Settings

South-Eastern Asia, Australia
1994-1996

Type

Field Research

Available Languages

English

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