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Case Study

The Ferrari renaissance (A)

By Daniel R. Denison and James E. Henderson

16 pages

December 2005

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Reference: IMD-4-0276

This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management, teamwork, and culture. It provides an excellent example of a team of ex-patriots transforming an Italian company, and leading them to a dominant position in a highly competitive global sport.

Keywords

Transformation, Motor Sport, Formula One, Teamwork

Settings

World/global, Italy
1992-2002

Type

Field Research

Available Languages

English

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This case study is part of a series

The Ferrari renaissance (A)
The Ferrari renaissance (B)

This case study is part of a series

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