Case Study

The Ferrari renaissance (A)

16 pages
December 2005
Reference: IMD-4-0276

This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management, teamwork, and culture. It provides an excellent example of a team of ex-patriots transforming an Italian company, and leading them to a dominant position in a highly competitive global sport.

Keywords
Transformation, Motor Sport, Formula One, Teamwork
Settings
World/global, Italy
1992-2002
Type
Field Research
Copyright
© 2004
Available Languages
English
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This case study is part of a series
  • The Ferrari renaissance (A)
  • The Ferrari renaissance (B)
This case study is part of a series
  • The Ferrari renaissance (A)
  • The Ferrari renaissance (B)
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The Ferrari renaissance (A)
By Daniel R. Denison and James E. Henderson
Case reference: IMD-4-0276 ©2004
Summary
This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management,...
Reference IMD-4-0276
Copyright ©2004
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

The Ferrari renaissance (B)
By Daniel R. Denison and James E. Henderson
Case reference: IMD-4-0277 ©2004
Summary
Following their dominance in the 2002 season, this B-case describes the Ferrari Formula 1 team’s struggle, and eventual triumph in the 2003 season.
Reference IMD-4-0277
Copyright ©2004
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications