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Case Study

The Ferrari renaissance (B)

By Daniel R. Denison and James E. Henderson

6 pages

December 2005

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Reference: IMD-4-0277

Following their dominance in the 2002 season, this B-case describes the Ferrari Formula 1 team’s struggle, and eventual triumph in the 2003 season.

Keywords

Transformation, Motor Sport, Formula One, Teamwork

Settings

World/global, Italy
2003

Type

Field Research

Available Languages

English

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This case study is part of a series

The Ferrari renaissance (A)
The Ferrari renaissance (B)

This case study is part of a series

The Ferrari renaissance (A)
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