The concluding case summarizes the key learning points from the journey, which can lead to discussions around how these lessons and the approaches used by Unilever can be applied to diagnosing the sources of complexity in the participants’ own organizations and tackling these challenges to drive growth and profitability.
Unilever Ice Cream Europe (A): Taking on the challenges of complexity
Summary
In 2001 the profitability and market share of the Unilever Ice Cream Europe (ICE) business were under pressure. ICE was the leader in its industry,...
Reference
IMD-3-2082
Copyright
©2009
Copyright owner
IMD Copyright
Organization
Unilever
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Unilever Ice Cream Europe (A1): Starting conditions (transcript)
Summary
This case and video is an interview with Kees van der Graaf. He speaks about the start of the journey when he first became head of Unilever ICE and...
Reference
IMD-3-2083
Copyright
©2009
Copyright owner
IMD Copyright
Organization
Unilever
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Unilever Ice Cream Europe (B): The in-home mwb market dive
Summary
The B-case and video picks up the story of how Kees van der Graaf’s team started coming together to identify and tackle the key challenges ahead. T...
Reference
IMD-3-2084
Copyright
©2009
Copyright owner
IMD Copyright
Organization
Unilever
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Unilever Ice Cream Europe (C): Winning back at the office
Summary
The C-case and video is an interview with Kees van der Graaf. He speaks about the team’s return to the office following the market dive and how a r...
Reference
IMD-3-2085
Copyright
©2009
Copyright owner
IMD Copyright
Organization
Unilever
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Unilever Ice Cream Europe (D): Lessons (transcript)
Summary
The concluding case summarizes the key learning points from the journey, which can lead to discussions around how these lessons and the approaches ...
Reference
IMD-3-2086
Copyright
©2009
Copyright owner
IMD Copyright
Organization
Unilever
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications