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Case Study

What does it take to get projects off the ground? Johnson & Johnson’s capital relief funding for CO2 reduction projects

By Corey A. Billington, Tania Braga and Aileen Ionescu-Somers

11 pages

December 2009

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Reference: IMD-2-0146

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Johnson & Johnson’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. The case documents Johnson & Johnson’s capital relief funding for CO2 reduction projects, which has attracted the interest of managers in many companies within different industries. The funding scheme has successfully contributed to the reduction of Johnson & Johnson’s corporate CO2 emissions by eliminating budgeting barriers and allowing 80 climate friendly energy projects to take off in less than five years.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Showcase an innovative business model to ensure funding for projects that require longer than usual payback times. 3) Demonstrate how to eliminate budgeting barriers and quickly take off the ground energy-efficiency and renewable energy projects.

Keywords

Climate Change, Corporate Responsibility, Corporate Sustainability Management

Settings

World/global
1999–2009

Type

Field Research

Available Languages

English

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