Xerox, having struggled in the face of lower cost competition, evolves into a services-driven solutions company. This case describes the journey and changes that had to be made.
Learning Objective
To understand how a company can evolve from selling products to selling solutions and the profound impact such a change requires of an organization.
Keywords
Change Management, Turnaround, Business Model Change, Value Creation, Solution Selling, Digital Economy
Settings
World/global, United States of America
Xerox, Manufacturing, Technology, Services
2000-2015
Available Languages
English
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