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Case Study

Xerox: A solutions journey

By John W. Walsh and Lisa Simone Duke

13 pages

December 2015

Reference: IMD-7-1687

Xerox, having struggled in the face of lower cost competition, evolves into a services-driven solutions company. This case describes the journey and changes that had to be made.

Learning Objective

To understand how a company can evolve from selling products to selling solutions and the profound impact such a change requires of an organization.

Keywords

Change Management, Turnaround, Business Model Change, Value Creation, Solution Selling, Digital Economy

Settings

World/global, United States of America
Xerox, Manufacturing, Technology, Services
2000-2015

Type

Published Sources

Available Languages

English

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