Xerox: A solutions journey
Xerox, having struggled in the face of lower cost competition, evolves into a services-driven solutions company. This case describes the journey and changes that had to be made.
To understand how a company can evolve from selling products to selling solutions and the profound impact such a change requires of an organization.
Xerox, Manufacturing, Technology, Services
2000-2015
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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