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    TONOMUS Global Center for Digital and AI Transformation

    Helping leaders navigate digital and AI transformation journeys

    TONOMUS Global Center for Digital and AI Transformation

    Helping leaders navigate digital and AI transformation journeys

    The TONOMUS Global Center for Digital and AI Transformation provides world-leading research and analysis on digital transformation and prepares executives to take advantage of digital opportunities, especially AI. These insights also inform IMD’s digital and AI transformation programs for individuals and organizations.

    Featured research and insights

    Discover our latest research, aimed at equipping you with insights and evidence-based advice to successfully navigate your digital and AI transformation journey.

    I Launched the AI Safety Clock. Here’s What It Tells Us About Existential Risks

    by Michael R Wade

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    The right AI for the job: Generative vs. legacy – when to use each

    by Michael R Wade and Achim Plueckebaum, I by IMD

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    The Business Value of Gamification

    by Konstantinos Trantopoulos, Michael G. Jacobides, M. Dalbert Ma, Vasilis Vassalos

    Read more

    Featured podcast

    Mike & Amit Talk Tech

    Award-winning IMD professors Mike Wade and Amit Joshi dissect the latest tech trends from AI and Chat GPT to the future of the web.

    Featured podcast
    Listen to the podcast
    How AI can help you unleash your inner powerhouse

    Dive into this infographic to find out which AI tools are on offer to help you power through tasks in 12 key areas, including code generation, video creation, and meeting scheduling. In each example, we illuminate cutting-edge AI applications that can streamline your workflow and enhance your overall productivity.  Consider it your personalized arsenal, equipped with sophisticated tools to tackle challenges with newfound efficiency. We’ve even highlighted some of our favorite picks in each category to get you started.

    Academic articles

    Read our latest academic articles, which are regularly published in the world’s leading business and management journals.

    Discover more of our research

    IEEE Transactions on Engineering Management
    Crisis innovation: Leveraging virtual hackathons for rapid ideation
    By Tomoko Yokoi, Nikolaus Obwegeser and Michela Beretta
    Read more
    International Journal of Information Management
    “Real impact”: Challenges and opportunities in bridging the gap between research and practice. Making a difference in industry, policy, and society
    By Yogesh K. Dwivedi, Anand Jeyaraj, Laurie Hughes, Michael R. Wade and et al.
    Read more
    International Journal of Information Management
    “So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
    By Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Michael R. Wade and et al.
    Read more
    News
    News Stories
    Accenture, Visa, Deutsche Telekom, and Bayer are leaders in artificial intelligence, finds latest IMD research

    IMD’s TONOMUS Global Center for Digital and AI Transformation publishes new AI Maturity ranking

    More info
    News Stories
    IMD launches AI Safety Clock

    New tool evaluates the threat to humanity of Uncontrolled Artificial General Intelligence

    More info
    News Stories
    TONOMUS inauguration
    IMD accelerates cutting-edge research and innovation in digital and AI transformation with funding from TONOMUS

    IMD’s leading position in the critical field of digital and AI transformation has been further strengthened with the launch of the TONOMUS Global Center for Digital and AI Transformation.

    More info
    Practitioner insights

    We make a significant contribution to digital and AI transformation best practice through our practitioner articles.

    Discover more practitioner insights

    I by IMD
    The leading companies in artificial intelligence may surprise you
    By Tomoko Yokoi and Michael R. Wade
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    I by IMD
    Management myth-busters: Does culture really eat strategy for breakfast?
    By Michael R. Wade
    Read more
    I by IMD
    The launch of the AI Safety Clock
    By Amit M. Joshi and Michael R. Wade
    Read more
    Explore the TONOMUS Global Center For Digital and AI Transformation
    Research & Insights

    We produce world-leading research and analysis on digital and AI transformation.

    Discover our research & insights
    Programs

    Our digital and AI transformation programs bring you the best insights for the digital age, tapping into our latest research.

    Explore our programs
    AI Safety Clock

    The IMD AI Safety Clock is a tool designed to evaluate the risks of Uncontrolled Artificial General Intelligence (UAGI).

    Find out more
    AI Maturity Index

    The AI Maturity Index evaluates an organization’s AI maturity across five key dimensions.

    Find out more
    About

    We provide fresh insights and evidence-based advice to help leaders successfully navigate their digital and AI transformation journeys.

    Meet our team