Left Brain, Right Stuff
Dozens of books have been published recently on the errors and biases that affect our judgments and choices. Drawing on cognitive science, their lessons are excellent for many kinds of decisions – consumer choice and financial investments, for example – but stop short of addressing many of the most important decisions we face in management, where we can actively influence outcomes and where competitive forces mean we have to outperform rivals.
As Phil Rosenzweig shows, drawing on examples from business, sports and politics, this sort of decision-making relies on mastering two very different abilities. First, the analytical problem-solving skills associated with the brain’s left hemisphere; and second, what Tom Wolfe called ‘the Right Stuff’: the ability to take calculated risks.
Bringing fresh and often surprising insights to topics including confidence and overconfidence, the uses and limits of decision models, leadership and authenticity, expert performance and deliberate practice, competitive bidding and new venture management, Left Brain, Right Stuff, the myth-busting follow-up to The Halo Effect, explains how to perform when making even the most difficult decisions.
Research Information & Knowledge Hub for additional information on IMD publications
Category: Leadership
Bronze medal
Best Business Books Awards of strategy+business (s+b)
Category: Executive Self-Improvement
![411I3qdBAcL[1] - IMD Business School - IMD Business School](https://www.imd.org/wp-content/uploads/2022/08/411I3qdBAcL1.jpg)
You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Space to Grow aims to inspire industries and people to explore how space tech and capabilities could benefit them, say authors Weinzierl and Rosseau.

Women’s realities are often overlooked, but lifepreneurs—entrepreneurs innovating from experience—are turning struggles into profit and systemic change.

Leadership comes in many forms, from the boardrooms of global corporations to grassroots efforts in highly challenging circumstances. Mary Meaney Haynes shares lessons from leading a humanitarian effort for Ukrainian refugees – despite having no f...

A new law requires large listed companies in the EU to appoint members of the underrepresented gender (usually women) to 33% of all director roles.

Subsidies of renewables has led to electricity prices frequently falling to less than zero leading to opportunities for consumers

A deeper understanding of expertise has the potential to transform how you define, assess, and develop the skills every business needs to excel. Take this short quiz to test your organization’s ability to widen its talent pool. A deeper understand...

#post_excerptHannele Jakosuo-Jansson of Neste and Finnair shared key insights on board roles in CEO transitions and culture shifts with IMD’s High Performance Boards program.

As AI systems become increasingly adept at generating creative content across multiple modalities, Michael Yaziji identifies six new roles the marketing manager can undertake to become the orchestrator of an infinitely productive AI team. As AI sy...

A relentless focus on accountability and continuous improvement transformed Valmet from an underdog into an industry leader in a decade. Pasi Laine tells Jean-François Manzoni how it was done.

Launched in February 2025, the Cali Fund of the Kunming-Montreal Global Biodiversity Framework is set to mobilize new streams of private-sector funding for biodiversity. It is expected to raise roughly $1bn per year. Adrian Dellecker sets out its ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications