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Book

New Realities

Business dynamics at the frontiers of globalization

By Jean-Pierre Lehmann and Carlos A. Primo Braga

228 pages

Paperback

Overview

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Overview

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The book New Realities: Business Dynamics at the Frontiers of Globalization presents a series of assessments of where the global economy may be headed.

It builds upon business cases from companies in:

Brazil (operating in agribusiness);
China (GVCs);
India (education);
South Africa (sustainable energy);
Madagascar (textiles and clothing).

The impact of geopolitics, diplomacy, and economic growth in terms of global governance, as well as the role of the BRICS in the world economy, is also addressed.

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Paperback

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

International Institute for Management Development

ISBN

9782940485185

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Article

3D Chess - Adapting To A New Geopolitical Game

It may feel like Donald Trump is capsizing the geopolitical boat, but could he just be accelerating a longer-term trend in the balance of global power?

Geopolitics

By Richard Baldwin

in I by IMD

Case Study

TBC Group: Future proofing a history of success

Strategy Digital Growth

By Goutam Challagalla, Francis D. Kim and Philip Charles Zerrillo

Article

Technical change, jobs, and wages in the global economy

This paper presents a compact and intuitive framework that consolidates, simplifies, and extends results on the links between technology, trade, and labour market outcomes. It makes three main contributions. First, it presents closed-form solution...

Economics Global Business

By Richard Baldwin, Jan I. Haaland and Anthony J. Venables

in Journal of International Economics

23 February 2025, ePub before print, 104065, https://doi.org/10.1016/j.jinteco.2025.104065

Case Study

Nestlé Health Science: Building a healthy future towards 2030

The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — on 1 January 2024. She was delighted to hear about her new position but knew there was little time to...

Strategy General Management Global Business

By Niccolò Pisani, Elham Pazirandeh-Micol, Karine Richard, Liudmila Ost and Quentin de Rham

Article

Trump Tariff Plans - Gauging Business Exposure

With US President Trump pushing reciprocal tariffs, global trade faces major shifts. Explore key risk factors and their impact on businesses and economies.

Geopolitics

By Simon J. Evenett and Fernando Martín Espejo

in I by IMD

Article

Coping With A Capricious President - Trump

President Trump’s unpredictability demands supply chain leaders stay adaptable, warns IMD’s Carlos Cordon. Be ready to navigate his capricious decisions.

Geopolitics

By Carlos Cordon

in I by IMD

Article

Companies need a first-rate geopolitical radar

Ten years from now, we’ll know which companies best navigated geopolitics. And the hunt will be on for enduring lessons. Which firms made the smartest adjustments to their global commercial footprint by exiting certain markets, doubling down on ot...

Geopolitics Finance

By Simon J. Evenett

in fDi Intelligence

4 February 2025

Article

Chi può fermare la guerra tra Stati Uniti e Cina

Consumer-voters and the processing industry are the sure losers of the trade war against China that Trump will carry on with renewed energy.

Geopolitics Economics Disruption

By Simon J. Evenett

in ECO Monthly Economics Magazine

February 2025, no. 2

Article

Project 2025 - Energy Prices - America’s Energy Future

President Trump’s energy policies aim to boost the competitiveness for US businesses; however, they risk ceding market dominance in renewable energy and electric vehicles to China.

Geopolitics

By Karl Schmedders and Simon J. Evenett

in I by IMD

Article

Trump 2.0: A catalyst for China’s next transformation?

Key themes of self-reliance, diversification, and technological leapfrogging are likely to emerge amidst a return to familiar policies against the backdrop of a changed world.

Geopolitics

By Mark J. Greeven

in I by IMD

TBC Group: Future proofing a history of success

By Goutam Challagalla Francis D. Kim and Philip Charles Zerrillo
Case reference: IMD-2651 ©2025

Summary

The case explores TBC Bank Group’s remarkable journey from a small Georgian bank to a regional leader in digital financial services across Central Asia. Founded in 1992 with just US$500 in initial capital, TBC evolved into Georgia’s largest financial institution and pioneered into digital banking. The case highlights TBC’s strategic expansion into Uzbekistan, where it rapidly built a leading digital banking ecosystem. Students will analyze TBC’s international growth approach as it transformed customer experience, leveraged technology and built a sustainable competitive advantage through product diversification, strong organizational culture and operational agility. The case explores international market entry, digital transformation and aligning strategies with local market needs, highlighting how TBC’s focus on innovation drives its regional expansion.

Reference IMD-2651

Organization TBC Bank Group

Industry Finance and Insurance, Banking

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

Digital

Growth

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Technical change, jobs, and wages in the global economy

By Richard Baldwin Jan I. Haaland and Anthony J. Venables
in Journal of International Economics 23 February 2025, ePub before print, 104065, https://doi.org/10.1016/j.jinteco.2025.104065

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Economics

Global Business

Browse all topics

Nestlé Health Science: Building a healthy future towards 2030

By Niccolò Pisani Elham Pazirandeh-Micol Karine Richard Liudmila Ost and Quentin de Rham
Case reference: IMD-7-2636 ©2025

Summary

Reference IMD-7-2636

Organization Nestlé Health Science