Reinventing Giants
Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the “world′s best” companies.
This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world′s largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.
Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market–centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up.
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Category: Corporate History/Milestone
Silver medal
You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
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Research Information & Knowledge Hub for additional information on IMD publications
This case sets up the context for how the global, IT company SAP transformed a grassroots mindfulness program into a formal offering. Using the sit...
Research Information & Knowledge Hub for additional information on IMD publications
This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
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in Journal of International Business Studies August 2024, vol. 55, pp. 805–815, https://doi.org/10.1057/s41267-024-00691-w
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