Resetting Management
This is the most comprehensive guide to business agility available, full of deep insights into the challenges and tensions involved, and with practical take-aways for leaders and managers everywhere.
Girod and Králik have cracked the code on how to prosper in an increasingly unpredictable future. The true Management 4.0 playbook for competitive advantage in the 4th Industrial Revolution.
The book is filled with inspirational examples of companies following different paths towards agility as well as practical models to help us analyze our own company to select the best path forward.
Management has never been plain sailing. In every era, it faces a new set of challenges. The COVID-19 crisis has amplified and accelerated major shifts that were already underway, transforming the way businesses function. It has also highlighted how ignoring uncertainty is no longer an option for organizations. When faced with the extreme uncertainty brought on by the crisis, some firms were seized with paralysis. Others, by applying various degrees of agility, were able to ride it out – and in the process, prepare for new growth.
In their new book, Resetting Management, IMD professor Stéphane J.G. Girod and research associate Martin Králik set out a compelling case for why business agility now matters more than ever. Going beyond the buzzwords, they show how agility can release a new level of energy, innovation and entrepreneurship that will enable organizations to respond to disruption better. However, rather than advocate a formulaic approach whereby all organizations default to agile methods, they outline the paths towards calibrating the right type and degree of agility for every company’s unique circumstances.
Featuring case studies from some of the world’s leading companies and illustrating how they have successfully, and less successfully, transformed for greater agility – including Lego, General Electric, LMVH and ING – the authors provide leaders with the tools to master a transformation journey.
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Stéphane JG Girod’s research, teaching, and consulting focus on the development of business agility in response to the many forms of disruption faced by organizations in today’s world. He sets out his thinking on the topic in his recent book Resetting Management: Thrive with Agility in the Age of Uncertainty. He has particular expertise in the luxury sectors and leads IMD’s Luxury 2050 initiative.
Girod helps executives and established companies to foster agility at the strategy, organizational, and leadership levels in response to digital, (de)globalization, and other forms of disruption. He is an expert on linking agility and digital transformations.
In Resetting Management: Thrive with Agility in the Age of Uncertainty, he explains why business agility now matters more than ever and shows how it can release a new level of energy, innovation, and entrepreneurship that will enable organizations to be future ready. Rather than advocating a formulaic one-size-fits-all approach, the book outlines pathways towards calibrating the right type and degree of agility for every company’s unique circumstances.
Agility is particularly important in the luxury sectors, which are experiencing multiple rupture points. The IMD Luxury 2050 initiative is a platform offering solutions to help luxury brands prepare today for the longer-run, big, strategic, operational, and cultural challenges they face. These solutions bring together IMD’s unique competences in terms of dedicated innovative pedagogical activities, cutting-edge thought leadership, and access to a vibrant community of alumni working across a wide range of luxury industries.
Girod’s work in the luxury space is increasingly focused on helping luxury brands develop and implement purposeful and sustainable strategies. In addition, he works on business agility across a range of other sectors including retail, automobile, pharmaceuticals, and banking, and he has designed customized learning journeys for numerous organizations who appreciate his hands-on approach and ability to keep sight of the bigger picture while also paying attention to detail. He has directed programs for Richemont, Puig, Mazda, Telenor, Midea, Bally, and La Prairie and has taught on custom programs for many others.
He is also Director of IMD’s Reinventing Luxury Lab open program and Co-Director of the Digital Execution course.
His research has appeared in leading journals such as Harvard Business Review, Organization Science, Strategic Management Journal, Long Range Planning, the Journal of Business Strategy, and European Business Review, and he is co-editor of a California Management Review special issue on business agility which is due to be published in 2023.
Girod writes a regular column in Forbes on disruption, innovation, and agility in luxury industries, and his thought leadership has been covered by media outlets such as China Daily, The Economist Intelligence Unit, Women’s Wear Daily, BBC News, Télévision Suisse Romande, Valor Econômico, La Vanguardia, Tribune de Genève, Luxury Society, HandelZeitung, and The Times. He is also the author of numerous case studies, including ones on Rabobank (agile leadership), Lamborghini (future-readiness and transformation), Chanel, and Chloé (both on sustainability).
Before joining IMD in 2016, he was Assistant Professor of International Business and Strategy at Henley Business School and a Manager of the Accenture Institute for High Performance in London. He previously occupied several international development roles in leading luxury goods companies for markets such as France, Italy, and the Middle East and speaks seven languages.
Selected publications
Five strategies for building a new-style luxury customer community (Forbes, 2022)
Simplify@Scale: Agile leadership at Rabobank (IMD, 2022)
Chanel 1.5°: A sustainability journey (IMD, 2021)
Resetting Management: Thrive with Agility in the Age of Uncertainty (Kogan Page, 2021)
How organizations can design for agility and embrace uncertainty (strategy+business, 2021)
How luxury brands can beat counterfeiters (Harvard Business Review, 2019)
Restructure or reconfigure? (Harvard Business Review, 2017)
Education
MSc (Business & Management)
Toulouse Business School
MBA (International Business and Management)
Helsinki School of Economics, Aalto University
MSc (Management Research and Business Administration)
Saïd Business School, University of Oxford
DPhil (Strategic Management)
Saïd Business School, University of Oxford
Martin Králik is an IMD External Research Associate, based in Southeast Europe.
He earned his PhD in religion and business from the Asia-Europe Institute, University of Malaya. An IMD case study he co-authored on digital transformation in Thailand’s banking sector won the 2019 Excellence in Practice Gold Award (Organizational Development) from the European Federation for Management Development (EFMD).
For further information, an interview with Stéphane J.G. Girod, a guest article or a review copy of Resetting Management: Thrive with Agility in the Age of Uncertainty, please contact us: [email protected]
The ability to organize is our most valuable social technology and the successful organizational design of an enterprise can increase its efficiency, effectiveness, and ability to adapt. Modern organizations operate in increasingly complex, dynami...
he need for business agility, that is, the capacity to adapt to changing external circumstances (and even to shape them), is high on the agenda of executives around the world, as they face up to increasing levels of uncertainty. But uncertainty st...
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in I by IMD 2 August 2024
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in Snow, Charles C. (Ed.); Fjeldstad, Øystein D. (Ed.) / Cambridge companions to management: Designing adaptive organizations, pp. 143-154 / Cambridge: Cambridge University Press, 2023
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in California Management Review August 2023, vol. 65, no. 4, pp. 5-21, https://doi.org/10.1177/00081256231186641
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in I by IMD 1 August 2023
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in I by IMD 9 September 2022
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in I by IMD
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