Case Study

APU Terminals (B): The safety activist

10 pages
June 2014
Reference: IMD-7-1521

After having made two attempts under different leaders to place safety as a key issue in the port operations of APMT, a new and more drastic approach is decided. Rather than looking at safety as a key priority subject to financial results, safety becomes “a license to operate”. The case starts with the appointment of Martin Poulsen, formerly CEO of European port operations, as safety activist responsible for implementing a change of mindset and delivering results in terms of casualty and severe injury reductions. The case illustrates the details of Poulsen’s role which are decided in advance to create a maximum effect, the challenges that he and his team face, the reactions from those in the field, and the ultimate results achieved.

Learning Objective

To understand the challenges of changing cultural inertia. To discuss the requirements for effective leadership during different stages.

Keywords
Change Management, Leadership, Safety, Port, Operations, Shipping, Corporate Culture
Settings
Europe, Netherlands
APM Terminals, Logistics and Supply Chain, Shipping
2006-2014
Type
Field Research
Copyright
© 2014
Available Languages
English
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This case study is part of a series
  • APU Terminals (A): Putting safety on the map
  • APU Terminals (B): The safety activist
This case study is part of a series
  • APU Terminals (A): Putting safety on the map
  • APU Terminals (B): The safety activist
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APU Terminals (A): Putting safety on the map
By Bettina Büchel and Luis Vivanco
Case reference: IMD-7-1520 ©2014
Summary
APM Terminals is the operationally independent subsidiary of AP Maersk, the largest shipping company in the world. The company was created in the l...
Reference IMD-7-1520
Copyright ©2014
Copyright owner IMD Copyright
Organization APM Terminals
Industry Logistics and Supply Chain, Shipping
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

APU Terminals (B): The safety activist
By Bettina Büchel and Luis Vivanco
Case reference: IMD-7-1521 ©2014
Summary
After having made two attempts under different leaders to place safety as a key issue in the port operations of APMT, a new and more drastic approa...
Reference IMD-7-1521
Copyright ©2014
Copyright owner IMD Copyright
Organization APM Terminals
Industry Logistics and Supply Chain, Shipping
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications