Crotonville: Revolutionizing GE’s culture, strategy and leadership
This case overviews the significant redesign of the flagship leadership programs at GE’s world-renowned corporate university (Crotonville). The trigger for the redesign was the shift in GE’s strategy – to become the dominant digital industry company. The case reviews the key design decisions for the three executive leadership programs – EDC, BMC and MDC. learning objective: The key learning objective is to examine the “fit” of how to design learning programs to “fit” the strategy of the firm.
General Electric
2016-2017
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications

Space to Grow aims to inspire industries and people to explore how space tech and capabilities could benefit them, say authors Weinzierl and Rosseau.

Women’s realities are often overlooked, but lifepreneurs—entrepreneurs innovating from experience—are turning struggles into profit and systemic change.

Leadership comes in many forms, from the boardrooms of global corporations to grassroots efforts in highly challenging circumstances. Mary Meaney Haynes shares lessons from leading a humanitarian effort for Ukrainian refugees – despite having no f...

A new law requires large listed companies in the EU to appoint members of the underrepresented gender (usually women) to 33% of all director roles.

Subsidies of renewables has led to electricity prices frequently falling to less than zero leading to opportunities for consumers

A deeper understanding of expertise has the potential to transform how you define, assess, and develop the skills every business needs to excel. Take this short quiz to test your organization’s ability to widen its talent pool. A deeper understand...

#post_excerptHannele Jakosuo-Jansson of Neste and Finnair shared key insights on board roles in CEO transitions and culture shifts with IMD’s High Performance Boards program.

As AI systems become increasingly adept at generating creative content across multiple modalities, Michael Yaziji identifies six new roles the marketing manager can undertake to become the orchestrator of an infinitely productive AI team. As AI sy...

A relentless focus on accountability and continuous improvement transformed Valmet from an underdog into an industry leader in a decade. Pasi Laine tells Jean-François Manzoni how it was done.

Launched in February 2025, the Cali Fund of the Kunming-Montreal Global Biodiversity Framework is set to mobilize new streams of private-sector funding for biodiversity. It is expected to raise roughly $1bn per year. Adrian Dellecker sets out its ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications