Duplitrace GmbH (Adapted)
Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines making them capable of duplicating contoured pieces of metal with superior accuracy. Duplitrace’s strategy of developing a more accurate tracer to differentiate the new company met with immediate success in the local market. But success brought problems: disagreements among the senior managers, insufficient working capital and other growing pains of a young company. Faced with expanding sales, but a significant cash shortage in 1998, the management team must develop a strategy for the future of the company.
1991-1998
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Leaders risk getting lost in information overload and complexity. It’s time to reframe and look at the world through fresh eyes.
Research suggests the lifespan of teams is declining. Here are four ways to build a high-performing team fast.
Alex Reinhardt was brought in to turn around a renewable-energy company that had been on the verge of bankruptcy until the German government bailed it out. After he fainted from overwork and burnout and had to take a medical leave, the board appoi...
Global market shifts and turbulence in 2025 mean Chief Financial Officers must take into account inflation, trade tensions and shifting regulations to ensure long-term growth
Swarovski CEO Alexis Nasard on leadership, redefining luxury, and driving brand transformation.
Here are the 16 sustainability trends IMD experts predict will drive business transformation in 2025.
The world’s second-largest economy will need to balance domestic reforms with its global ambitions as exporters brace for a new set of tariffs from US President-elect Donald Trump.
Did our predictions for 2024 come true, a turbulent election year, bitcoin and CBDC, COP29 and electric cars, China, EU integration and Euro football
Asia's economic landscape 2024 and 2025. Three distinct approaches: Japan's technology-driven revival amid demographic challenges, China's deflation and growth concerns, and India's manufacturing ambitions through foreign investment and strategic ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications