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    Case Study

    GroupM India: The human dimension of digital transformation (B)

    By Anand Narasimhan and Ivy Buche
    11 pages
    November 2017
    Order this case study
    Reference: IMD-7-1889

    Case B describes the digital transformation process GroupM India undertook from 2013 to 2016. To respond to the challenges highlighted in Case A – product, profile, partnerships and people – the company identified customer focus and nimbleness as two “quests” to prioritize. GroupM focused on building comprehensive media solutions, targeting new-economy customers (such as e-commerce and digital companies), forging new partnerships with creative and ad tech players and, most importantly, leveraging its people. By end-2016, GroupM had not only retained its position as the largest player in the Indian advertising industry but had also widened its lead over competitors.

    Learning Objective
    • Understand that successful companies need to be proactive to recognize the imperative for digital transformation.
    • Identify, prioritize and launch the precise “quest” to remain relevant in a digitizing world.
    • Realize that people and culture – not technology – are core to executing a successful digital transformation.
    • Build the leadership capabilities, technical skills and organizational structures to support a transformation process.
    • Recognize the organizational barriers to be overcome.
    Keywords
    Implementation, Digital Transformation, Disruption, Advertising, Media, Planning, Leadership, Talent Development, Partnership, Training, Innovation, Cultural Change, Young People, Executive (Person), Committee
    Settings
    Asia, India
    GroupM, Business Management Services, Advertising and Public Relations
    2013 - 2016
    Type
    Field Research
    Copyright
    © 2017
    Available Languages
    English
    Related material
    Teaching note, Video
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    This case study is part of a series
    • GroupM India: The human dimension of a digital transformation (A)
    • GroupM India: The human dimension of digital transformation (B)
    This case study is part of a series
    • GroupM India: The human dimension of a digital transformation (A)
    • GroupM India: The human dimension of digital transformation (B)
    Discover our latest research
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    All case studies
    GroupM India: The human dimension of a digital transformation (A)
    By Anand Narasimhan and Ivy Buche
    Case reference: IMD-7-1888 ©2017
    Summary
    Case A sets the context of disruption in India and outlines the challenges facing GroupM in 2013. In the early 2010s, internet technology and socia...
    Read more
    Reference IMD-7-1888
    Copyright ©2017
    Copyright owner IMD Copyright
    Organization GroupM
    Industry Business Management Services, Advertising and Public Relations
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Case Study
    GroupM India: The human dimension of digital transformation (B)

    Case B describes the digital transformation process GroupM India undertook from 2013 to 2016. To respond to the challenges highlighted in Case A – ...

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    Case reference: IMD-7-1889, © 2017
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    GroupM India: The human dimension of digital transformation (B)
    By Anand Narasimhan and Ivy Buche
    Case reference: IMD-7-1889 ©2017
    Summary
    Case B describes the digital transformation process GroupM India undertook from 2013 to 2016. To respond to the challenges highlighted in Case A – ...
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    Copyright ©2017
    Copyright owner IMD Copyright
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    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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