The (B) case shows the new executive’s diagnosis of the problems affecting Nestlé Ecuador. Chief among these problems is excessive amounts of complexity. There were too many products, too many people, too much process duplication, and too many strategic initiatives. The executive develops a plan to simplify the organization, and then rolls out a communication strategy to support the plan. The case ends with the first results of this initiative, which are mixed.
Nestlé Ecuador (A): Managing through a crisis
Summary
The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling pro...
Reference
IMD-7-1584
Copyright
©2014
Copyright owner
IMD Copyright
Organization
Nestlé
Industry
Consumer Goods, Food and Beverage
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Nestlé Ecuador (B): Finding a simple answer
Summary
The (B) case shows the new executive’s diagnosis of the problems affecting Nestlé Ecuador. Chief among these problems is excessive amounts of compl...
Reference
IMD-7-1585
Copyright
©2014
Copyright owner
IMD Copyright
Organization
Nestlé
Industry
Consumer Goods, Food and Beverage
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications