Sensorica – More than a dream
SENSORICA, an open value network, was founded by Tiberius Brastaviceanu, Ivan Pavlov and Francois Bergeron in Montreal, Canada in February 2011. The network focused on two primary activities: creating open hardware products and developing the Open Value Network Model (OVN) as an alternative way to organize and work. Nearly five years later, both the SENSORICA community and the OVN model had evolved considerably. Tiberius explained: “We are in fact developing the entire infrastructure of value networks, which includes communication, coordination and collaboration tools, a reputation system, a role system, an incentive system, a feedback system, a service system, a materials management system, a project/tasks management system, and many other modules. All these components interact with each other and form an empowering environment for contributing members to express their passions, exchange and collaborate to create value. We are not just dreaming about this. SENSORICA is sustaining a continuous growth in value and in potential since its inception. It is the living proof of viability for the value network model.” (Source: p2pfoundation.net/SENSORICA) The SENSORICA model was generating revenues for members and creating open innovation in hardware development. It was effectively challenging the status quo of existing organizations and creating innovation through open source collaboration as well as generating revenues for those who contributed to create the value.
Understanding new forms of societal functioning based on peer to peer exchange, the open value network model and the shared economy.
Sensorica, Information Technology, Information Services
2011-2015
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
This study offers novel insights into how team structure and flexibility affect pivoting. It details how founding team coordination practices shape individual and collective sensemaking of feedback and efforts to improve a venture idea. Following ...
Explore an IMD white paper with Microsoft and EqualVoice, launched at Davos, addressing GenAI bias risks and offering survey insights and recommendations.
Last year saw a nearly 60% surge in phishing attacks. While systemic defenses against such threats offer valuable protection, they are not enough. Enhance your resistance to phishing by taking this short quiz. Last year saw a nearly 60% surge in p...
Honda and Nissan's $58bn merger aims to compete with China's EV dominance, but risks include cultural clashes, overlapping markets, and uncertain innovation outcomes.
Explore top books, websites, and podcasts recommended by IMD expert Jim Pulcrano for anyone venturing into or exploring venture capital, from entrepreneurs to investors.
David Michels, CFO at Kinder Morgan, a US energy infrastructure company, explores how rapid AI and data center growth have quickly reshaped energy demand
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Here’s how it’s done. Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays of...
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Here's how it's done.
At Davos' SDG Tent, panelists urged a shift from financial metrics to valuing natural, social, and human capital for sustainable prosperity. Julia Binder
Explore how perceptions of leadership evolved. Anand Narasimhan delves into archetypes, offering insights to shape your responsible leadership approach.
in Journal of Business Venturing March 2025, vol. 40, no. 2, 106472, https://doi.org/10.1016/j.jbusvent.2024.106472
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Brain Circuits 22 January 2025
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications