Uber the bad guy: Does it matter? (Mini case)
This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?
Basis for discussion on “business and society.” Do companies need to worry about their position in society, and are there different rules for disruptors?
Uber, Logistics and Supply Chain, Logistics and Supply Chain, Transportation
2017
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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