Celonis AI robot automation - IMD Business School
Case Study

Celonis: Building a lean digital ecosystem

16 pages
August 2022
Reference: IMD-7-2286

To maintain its position as the category leader in process mining and execution management, Celonis needed to be able to facilitate – or even automate – corrective measures on these processes to edge closer to process mining nirvana, i.e. a fully automated, intelligent and real-time execution management system (EMS). But how to determine the right balance between features that were best developed in-house and those that could rely on its growing ecosystem of partners? Would the team be able to manage the explosive growth following the onboarding of so many partners? Celonis had created tools to bring the Lean philosophy into the digital age, but would the new ecosystem be enough to launch it into orbit?

Learning Objective
  • Introduce the concept of Lean and how it is applied in the digital space
  • Illustrate how to assess an organization’s gaps
  • Showcase how to build an ecosystem of partners and some of the underlying challenges
Keywords
Digital Transformation, Disruption, Operations, Production, Lean Management, Ecosystem, Big Data, Process Management, Data Mining, Consultancy, Scale-up, Growth Management, Start-up, Technology Management
Settings
World/global, Germany
Celonis, Business Management Services, Consultancy
2015-2022
Type
Field Research
Copyright
© 2022
Available Languages
English
Related material
Teaching note, Video
Case clearing houses
Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
  • Celonis: Building a lean digital ecosystem
  • Celonis: The process mining unicorn
2023 John Molson MBA International Case Writing Competition - 3rd Prize
This case study is part of a series
  • Celonis: Building a lean digital ecosystem
  • Celonis: The process mining unicorn
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Celonis: Building a lean digital ecosystem
By Carlos Cordon Benoit F. Leleux and Marc Chauvet
Case reference: IMD-7-2286 ©2022
Summary
To maintain its position as the category leader in process mining and execution management, Celonis needed to be able to facilitate – or even autom...
2023 John Molson MBA International Case Writing Competition - 3rd Prize
Reference IMD-7-2286
Copyright ©2022
Copyright owner IMD Copyright
Organization Celonis
Industry Business Management Services, Consultancy
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Celonis: The process mining unicorn
By Benoit F. Leleux and Marc Chauvet
Case reference: IMD-7-2161 ©2021
Summary
MUNICH, GERMANY, JANUARY 2019. Bastian Nominacher pondered how much Celonis had changed from its start in 2011, when he and his two co-founders wer...
Reference IMD-7-2161
Copyright ©2021
Copyright owner IMD Copyright
Organization Celonis
Industry Business Management Services, Consultancy
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications