Case Study

La Tour: Winning in the private hospital industry with value-based healthcare

13 pages
May 2023
Reference: IMD-7-2450

This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.

Learning Objective
  • How to create and implement change
  • How to lead employees and non-employee key stakeholders towards an innovative top-down transformation
  • How to communicate strategy with clear branding and internal and external messaging.
Keywords
Digital Transformation, Leadership, Strategy, Marketing, Customer Centricity, Transformation, Change, Digital
Settings
Europe, Switzerland
Hôpital de La Tour, Healthcare
2018-2022
Type
Field Research
Copyright
© 2023
Available Languages
English
Related material
Teaching note
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