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Case Study

The journey to digitize tennis: Infosys (C), the future

By Carlos Cordon and Franck Calleeuw

7 pages

October 2023

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Reference: IMD-7-2442

Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibility, Infosys revamped content interaction, creating an AI-driven journalism platform that streamlines content sharing. Furthermore, the company augmented existing technologies to provide fans with immersive experiences through augmented reality (AR) and was exploring the potential of gaming as a means of fan engagement.

Learning Objective

Use of digital technologies to raise interest in and awareness and tracking of sustainability progress.
Understand how AI can be used to explore gaming possibilities for consumers.

Keywords

Business to Business, Digital Transformation, Disruption, Strategy, Tennis, Analytics, Metaverse, Climate Action, Digital, Sustainability

Settings

World/global
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023

Type

Field Research

Available Languages

English

Related material

Teaching note

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This case study is part of a series

The journey to digitize tennis: Infosys (A), the past
The journey to digitize tennis: Infosys (B), the present
The journey to digitize tennis: Infosys (C), the future

This case study is part of a series

The journey to digitize tennis: Infosys (A), the past
The journey to digitize tennis: Infosys (B), the present
The journey to digitize tennis: Infosys (C), the future

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