The journey to digitize tennis: Infosys (C), the future
Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibility, Infosys revamped content interaction, creating an AI-driven journalism platform that streamlines content sharing. Furthermore, the company augmented existing technologies to provide fans with immersive experiences through augmented reality (AR) and was exploring the potential of gaming as a means of fan engagement.
- Use of digital technologies to raise interest in and awareness and tracking of sustainability progress.
- Understand how AI can be used to explore gaming possibilities for consumers.
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- The journey to digitize tennis: Infosys (A), the past
- The journey to digitize tennis: Infosys (B), the present
- The journey to digitize tennis: Infosys (C), the future
- The journey to digitize tennis: Infosys (A), the past
- The journey to digitize tennis: Infosys (B), the present
- The journey to digitize tennis: Infosys (C), the future
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Here are three strategic lessons from the tramp shipping industry.
Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.
Why the market for new year predictions is broken and how executives can better use forecasts to discern the implications for their companies.
In today’s rapidly changing world, the urgency to maintain focus on sustainability has never been greater. While the triple planetary crisis of climate change, biodiversity loss, and pollution demands immediate action, new challenges such as geopo...
With fact-checking out and community-driven moderation in, Meta is betting big on free speech – but critics warn the move could open the floodgates for disinformation and online harm.
Strategic thinking is key to success. Overcome common excuses and develop the skills to navigate change, drive innovation, and prepare for future business challenges.
In June 2024, at the CocoaCrafters Operating Centre, Elena Fever faced a crucial meeting with the board of directors. The discussion surrounded how to integrate Generative AI (GenAI) into the company’s supply chain strategy to enhance forecasting ...
When the dotcom bubble burst in March 2000, this did not stop the world from going digital, but it did poke holes in the concept of trust, especially in the digital world. David Goldenberg, a Belgian entrepreneur with extensive experience in manag...
The increasing pace of disruption and change means leaders need to cultivate behaviors that support their sustained success. From building strategic flexibility to broadening stakeholder connections, here is our expert guide to leading in an age o...
Effective leadership, a clear narrative, and a shared vision are vital ingredients for bringing lasting change on sustainability.
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
10 January 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2593 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2611 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 8 January 2025
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications