The journey to digitize tennis: Infosys (C), the future
Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibility, Infosys revamped content interaction, creating an AI-driven journalism platform that streamlines content sharing. Furthermore, the company augmented existing technologies to provide fans with immersive experiences through augmented reality (AR) and was exploring the potential of gaming as a means of fan engagement.
- Use of digital technologies to raise interest in and awareness and tracking of sustainability progress.
- Understand how AI can be used to explore gaming possibilities for consumers.
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023
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- The journey to digitize tennis: Infosys (A), the past
- The journey to digitize tennis: Infosys (B), the present
- The journey to digitize tennis: Infosys (C), the future
- The journey to digitize tennis: Infosys (A), the past
- The journey to digitize tennis: Infosys (B), the present
- The journey to digitize tennis: Infosys (C), the future
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Research Information & Knowledge Hub for additional information on IMD publications
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