Orchestrating Digital Business Transformation
The Global Center for Digital Business Transformation is turning its research lens to a different set of questions that are top-of-mind for the hundreds of senior executives with whom we have engaged:
- How should we execute our digital transformation?
- Where do we start?
- What is the sequencing of actions?
- And in different areas of the business, what precisely should we change, and to what extent?
To address these questions, we are launching a new research project we refer to as “Digital Orchestra.” Just as conceiving of digital disruption as a vortex helped us explain how disruption changes the nature of competition, the analogy of an orchestra illustrates how to execute a digital transformation.
Orchestrating Digital Business Success
To thrive amid digital disruption, a company’s executives must answer fundamental questions about the value they want to create – and their strategic options for getting there. By answering these questions, they set the strategic direction, the execution of which will require significant changes across many aspects of the business. These parts of the business – the company’s operating model – constitute the “orchestra.”
To learn more about the Digital Orchestra, read the full report.
Research Information & Knowledge Hub for additional information on IMD publications
Did our predictions for 2024 come true, a turbulent election year, bitcoin and CBDC, COP29 and electric cars, China, EU integration and Euro football
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NTT Corporation, Japan’s information and communication technologies (ICT) leader since 1953, was the first to commercialize internet usage on mobile phones in the 1990s, which resulted in NTT achieving much success in Japan. However, by the end of...
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When I was eight years old, I watched the Mexico Olympics on television and thought ‘I want to do that.’ It took eight years and an incredible amount of work, including extraordinary highs and lows, to achieve that goal.
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in I by IMD
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 47-57 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 59-62 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 1-7 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
The World Trade Organization Report / Trading with intelligence: How AI shapes and is shaped by international trade, p. 26 / 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Building on NTT (A), the case starts with NTT’s CEO having narrowed down strategic growth options with the board to prepare NTT for the future. Past international investments in AT&T Wireless and KPN to tap into foreign markets had resulted in bil...
Research Information & Knowledge Hub for additional information on IMD publications
NTT Corporation, Japan’s information and communication technologies (ICT) leader since 1953, was the first to commercialize internet usage on mobile phones in the 1990s, which resulted in NTT achieving much success in Japan. However, by the end of...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
This case study examines the remarkable evolution of Daikin Industries, a company that demonstrated resilience and innovation over nearly a century. Founded in 1924 by Akira Yamada in Osaka, Japan, Daikin originally focused on manufacturing aircra...