Independent workers invoice clients but do not have employment contracts. ‘Flex or Fail’ explores how this number is likely to double in the next 10 years, what impact this will have on work & pay, and how all of us will need to adapt to a new way of working.
The book looks at the economics of labour markets and competitiveness and addresses the issues of individuals who face significant change in their lives. The tone is personal and recognises the fear and emotion that goes with the prospect of an uncertain future. ‘Flex or Fail’ is optimistic and fact based, taking into account the resilience and confidence that is inherent in people to deal with change.
By doing so, the authors provide signposts to individuals and organisations about how they may manage their situation most effectively in a rapidly evolving work environment. The book seeks to describe a roadmap / blueprint from where we are today in terms of work & pay to a series of evolving disruptors that will impact all generations, over the next decades.
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You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Business traditionally emphasizes the consequences of downsizing on the leavers, but what happens to those who stay? In the aftermath of corporate restructures, "survivors" find themselves navigating a complex mix of emotions and uncertainty. Alys...
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
NTT Corporation, Japan’s information and communication technologies (ICT) leader since 1953, was the first to commercialize internet usage on mobile phones in the 1990s, which resulted in NTT achieving much success in Japan. However, by the end of...
Building on NTT (A), the case starts with NTT’s CEO having narrowed down strategic growth options with the board to prepare NTT for the future. Past international investments in AT&T Wireless and KPN to tap into foreign markets had resulted in bil...
Case reference: IMD-7-2593 ©2024
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in I by IMD 8 January 2025
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 8 January 2025
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January 2025
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